Hertfordshire MEP Alex Mayer cut the ribbon to officially open a new pop-up shop for local charity Feed Up Warm Up this Monday.
The Hertfordshire-based homelessness charity was started by street food businessman Shane Cole in 2018, and has since been providing a range of services from food parcels and warm clothes to haircuts and counselling from a pop up location in Hitchin.
Having opened a soup kitchen in Stevenage in April, Feed Up Warm Up is now setting its sights on Letchworth.
The pop-up charity shop is now open for 6 weeks, offering customers the innovative choice of paying what they feel for around half the stock.
It is hoped the venture will raise funds for a mobile welfare van with a shower and kitchen, to better reach homeless people in need across Hertfordshire.
Concern over people sleeping rough in the area has grown in recent years following a national rise in homelessness since 2010.
Alex Mayer MEP joined founder Shane Cole and Councillor Daniel Allen, actively involved in the charity, for the opening ceremony.
The Euro MP said: “I urge all generous hearted Letchworth shoppers to pop in to the pop up shop. You might pick up a bargain and at the same time you will be helping some of the most vulnerable people in our community.”